🚀 Want to grow your trade business but struggle with sales? Learn the secrets to building a strong sales culture, improving your marketing, and creating client loyalty programs that keep customers coming back!
Watch the video version of this podcast at https://youtu.be/wyLzaMiRrfQ
Discussion Points:
00:00 Resources, training available; sales culture, client loyalty.
05:32 Genuine values are crucial, not clichéd phrases.
07:40 Marketing highlights brand interaction and community benefits.
11:04 Leadership: Marketing, sales lead; operations execute.
14:58 Technical skills don't include business acumen.
19:05 Explain user benefits; emphasize people-centric storytelling.
21:44 Most lack solid sales processes in businesses.
23:51 Assumptions limit opportunities; offer choices instead.
27:42 Emphasise roles aligning with personal strengths.
32:40 Ensure standardized work and communication training company-wide.
35:48 Companies hesitate firing untrained employees due to guilt.
36:56 Lack of training causes unproductive employees.
40:28 Mandatory training is essential; compliance over consensus.
44:57 Schedule, train, record, and archive for convenience.
47:07 Implement feedback and questions; check show notes.
Resources:
Your Next Step:
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