PART THREE: Resisting the Discount Pressure
Series: Ethical sales delivering healthy margins Guest: Jon Dale from Little Fish Business Coaching
We’ve all been guilty of thinking that discounting our products or services is the only way to sell them. Whether you have done it before or are contemplating doing it, let me tell you, that is not a smart business move.
Why? First of all, it devalues your product. Second, knowing full well that you will eventually sell it at a lower price, people will be more likely to wait for you to discount your product instead of buying it at its full price. It is essential you learn this lesson and not fall into the trap of resorting to discounting your products.
If you’re interested in sales, you’ll want to listen to these.
About this podcast, ‘Resisting the Discount Pressure‘
Podcast Highlights:
In this third episode of our series ‘Ethical Sales Delivering Healthy Margins,’ our guest Jon is back to talk to us about resisting the discount pressure. He c
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