Part One - Why having decent margins is important
Series: Ethical sales delivering healthy margins Guest: Jon Dale from Little Fish Business Coaching
Sales! They can make or break a business.
Whether we like sales or not, we are all in the business of sales. All of us are selling something. A product, a service, ourselves to other people and so on.
Over the years, I've seen and heard many 'sales experts' teach various sales methods and if I'm honest, the majority of them are cringe-worthy. The landscape of sales has changed significantly with the introduction of things like flat rate selling and upfront pricing, however even with these seemingly more 'transparent' approaches, liberties can be taken.
In this series, we dive into three areas of ethical selling with the hope that you'll be able to take what you learn and tweak it to make it your own.
If you're interested in sales, you'll want to listen to these.
In 'Why having decent Margins Is Important', Jon talks to us about the number one issue that leads trade businesses to fail. That being, not understanding costs, expenses and margins. So many companies are simply not charging enough money and it will eventually cripple them.
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