Ever wished you could master the art of Google Business Profile and transform your small business's online presence? Well, we've got you covered. Hosts Ajay and Henry, sound the diving bell on this digital tool that's instrumental for small businesses in our internet-obsessed world. We take you down the lanes of Google Search's 25-year history and its influence on local businesses. We shine a light on the local algorithm's key players - relevance, distance, and prominence - and underline the crucial role of reviews in organic rankings. Plus, we ensure you grasp the concept of 'leads over time' (LOT).

But we don't stop there. Henry, our resident Google Business Profile expert, helps you navigate the labyrinth of optimizing your profile for better rankings. We delve into the subtleties of SSL security, mobile responsiveness, and more. You'll learn about the grit needed to secure a good GVP rank through directory and website work, and how to keep it all running smooth with a maintenance loop. We're breaking down Google Business Profile, one step at a time, so you can harness its power for your small business. So, come along on this compelling journey of understanding and optimizing this influential digital real estate.