In this episode of the Restaurant Technology Guides podcast, Jeremy Julian, the Chief Revenue Officer for CBS North Star, interviews Ha Ly, the head of marketing for Pokeworks. They discuss the rapid expansion of Pokeworks across the U.S. and delve into the unique aspects of the poke cuisine. Ha describes poke as a build-your-own bowl concept featuring raw fish cured in various sauces, emphasizing freshness and flavor. They talk about the national penetration of Pokeworks, its key marketing strategies for entering new markets, and enhancing guest experiences. Additionally, Ha shares insights on Pokeworks' new Hawaiian Hot Plates menu and the importance of their loyalty program in driving repeat customer visits. The conversation provides a comprehensive overview of the brand's growth, guest acquisition strategies, and the exciting new offerings designed to attract a wider audience.
00:00 Pokeworks
00:56 Introduction and Guest Introduction
02:10 Discovering Poke Cuisine
06:08 Poke Works Expansion and Market Penetration
07:25 Marketing Strategies and Customer Engagement
10:34 Loyalty Programs and Customer Retention
21:28 New Product Offerings and Future Plans
24:19 Conclusion and Final Thoughts
