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Today I’m thrilled to share the origin story of Oleander and Finch Design Studio, and exactly how I transformed from a student to a successful designer. Join me as I reveal my personal and professional hurdles. In this episode, I take you back to my early years, what initiated my decision to study design while being a few weeks postpartum with my second baby.
Balancing motherhood and my passion for design, I found myself embarking on building a social media account, showcasing our renovated caravan, sharing early mood boards publicly was a big emotional leap, but the support and encouragement from bigger interior accounts fueled my passion. My business growth was organic, for two or more years it was a side hustle as I drew upon my corporate background to focus on product innovation and networking on social media.
As my business evolved, I developed a signature service tailored to the needs of clients during the COVID-19 pandemic. I expanded into the US interior design market, embracing new challenges and designing for American clients. Alongside my professional journey, I made significant life decisions, including having a third baby, which required careful planning and saying no to certain opportunities.
Throughout this episode, I share insights into my strategies, the importance of documenting and creating frameworks, and the fulfillment I find in supporting fellow designers.
Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.
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For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/
Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own success
THE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/
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