Is Craft Beer Doomed? ☠️
Is it f*%k.
I'm sure, like most, you are sick to death of the relentless doom and gloom surrounding the craft beer industry.
"It's too saturated"
"Brewery closures LEAP 49%"
"Cost of living means people are spending less"
In this episode I sit down with the iconic Luca Lorenzoni to discuss exactly why these tpyes of headlines are absolutely wrong.
Luca's experience of delivering consistent craft brewery growth over a long successful career, speaks for itself.
My favourite topics Luca discussed
• The real state of the Craft Beer Industry right now
• The strategies breweries can use to grow their business
• The breweries that are nailing it right now and why
• What style of brewery he would open if he had to right now
• Why 'craft beer is over saturated' is absolutely not important
• Why on-trade is actually really positive for craft beer
• His thoughts on craft beer vs indie beer
I had so much fun doing this episode with Luca, especially as we are both so passionate about what we do.
Check it out and let me know your thoughts!
0:00 Introduction and Episode Overview
01:56 Sponsor Message and Upcoming Events
03:41 Interview Begins: Luca's Background
07:34 Craft Beer Market Insights
14:45 Impact of COVID and Global Events
17:32 Optimism and Future Trends
23:27 Efficiency in Brewing
38:51 Does Sustainability Sell?
43:05 Luca's Ideal Brewery Business Model
44:04 The Pizza and Beer Concept
48:07 Trendsetters in the UK Brewing Scene
52:39 Dispelling the Doom and Gloom
59:17 The Evolution of the On-Trade
01:05:43 Key Takeaways and Final Thoughts
A huge shout out to our sponsors again, Clean Earth Energy - Power your business with clean, abundant, affordable energy.
https://cleanearthenergy.com/
Luca’s LinkedIn - https://www.linkedin.com/in/lucarlorenzoni/
Luca’s Email - Luca120512@gmail.com
Chris’ LinkedIn - https://www.linkedin.com/in/chris-lewington/
