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What drives someone to leave a stable job and build a blog that becomes a cornerstone of community engagement? Join us for an enlightening conversation with Christian Senger, the mind behind Holy City Sinner as he shares his journey from Connecticut to Charleston and how his passion for journalism and local events led to the creation of a platform that’s indispensable to Charleston residents and visitors alike. Discover how Christian’s initial hobby turned into a full-time endeavor, transforming local news and events coverage in the process.
From humble beginnings using free clip art for a logo to the blog’s integration with MyLo News media company, we uncover the evolution of Holy City Sinner. Christian discusses the exciting transition from his previous job at MUSC to focusing solely on the blog, thanks to MyLo News' support. Learn about the behind-the-scenes growth, including a dedicated team for sales, social media, and marketing, which has allowed Christian to concentrate on the creative aspects of his work. Expect insights into the mutual benefits of PR in building community awareness and the significance of supportive relationships in Charleston.
We also explore the dynamics of social media, the current landscape of news consumption, and the importance of authenticity in creating a loyal following. Christian reflects on the challenges posed by AI-generated content and the impact of platforms like TikTok and Instagram. From local incidents like the Ravenel Bridge scare to vibrant event collaborations, we cover diverse topics that highlight Charleston’s unique culture. Wrapping up, we discuss community involvement and future projects, emphasizing the ongoing commitment to supporting local nonprofits and fostering deeper community connections.
Presenting Sponsor: Charleston Media Solutions
Title Sponsor: Charleston American Marketing Association
Cohosts: Stephanie Barrow, Mike Compton,
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Art Director: Taylor Ion
CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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