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Discover the magnetic charm of Charleston with Kristelle Siarza Moon as she joins us, bringing her enthusiasm as co-chair of the esteemed Counselors Academy conference by the Public Relations Society of America. Set against the backdrop of the stunning Francis Marion Hotel, this event beckons PR agency owners from all corners of the nation. Kristelle shares her journey from Albuquerque, New Mexico, presenting Charleston not just as a venue but as an experience, where Southern hospitality meets strategic networking. Listen closely as we discuss how our host city was chosen for its vibrant appeal and welcoming spirit.

You'll gain insights into the intricate world of professional networks like PRSA and AMA, with a spotlight on the shared challenges and triumphs of member engagement across different chapters. Explore the transition from social media practitioner to business owner, a journey many marketing professionals encounter. Through compelling case studies, we draw lessons in leadership and business development, deepening your understanding of how these conferences are more than just industry gatherings—they're a catalyst for personal and professional growth.

Finally, we tackle the delicate balance between client work and business management, offering perspectives for marketers at every career stage. Embrace the power of networking and mentorship as we emphasize their essential role in career advancement. With fascinating tales of hot air ballooning adding color to our conversation, this episode intertwines passion and professionalism, concluding with our gratitude to all who make this podcast a success. Join us for this engaging dialogue and walk away inspired to forge your own path to career success.

Support the show

Presenting Sponsor: Charleston Media Solutions

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton,

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Art Director: Taylor Ion

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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