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Justin Allen's journey from commercial actor to award-winning director and producer exemplifies the creative evolution happening in Charleston's growing production landscape. As President of Butter, an acclaimed commercial production company, Justin brings Hollywood-caliber experience to clients seeking to elevate their brand presence through compelling visual storytelling.
Having worked on major productions like Mad Men and collaborated with actor Zach Levi developing shows for networks like NBC, Justin's decision to relocate to Charleston represents a growing trend of creative professionals choosing the Lowcountry for its perfect balance of opportunity and lifestyle. His experience in television development—where hundreds of show concepts compete for just a handful of production slots—taught him resilience and the importance of authentic storytelling, skills he now applies to creating impactful commercials.
The conversation reveals how Connected TV (CTV) advertising has revolutionized video marketing, transforming what was once an exclusive playground for major corporations with six-figure budgets into an accessible channel for businesses of all sizes. With viewers spending three times more time on CTV platforms than social media apps and unable to skip ads, this emerging channel offers unprecedented engagement opportunities. Justin explains how his team creates television-quality commercials starting around $15,000 that can be repurposed across platforms, allowing smaller brands to achieve the production value previously reserved for their largest competitors.
Through his work with local clients like Rev Credit Union and his efforts to integrate into Charleston's creative community after spending his initial years in town filming renovation shows for Magnolia Network, Justin represents a new wave of creative transplants bringing fresh perspectives while embracing the collaborative spirit that makes C
MPCC Business and Community Expo 9/18/25
Please join us for our 15th annual Mount Pleasant Chamber of Commerce Business and Community Expo, driven by Crews Subaru at the Omar Shrine Convention Center.
New this year--a job fair, our Building Business Podcast will be live onsite, and more.
Don't miss out on the Super Bowl of Networking @ Omar Shrine 11:00 am - 5:00
Presenting Sponsor: Charleston Media Solutions
Title Sponsor: Charleston American Marketing Association
Cohosts: Stephanie Barrow, Mike Compton,
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Art Director: Taylor Ion
CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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