Description

Many clinics make mistakes that can lead to loss of profits, overwhelm and a drop off in patients. In this episode of The Osteobizness podcast, Gilly shares with you 9 key mistakes practices make and how you can avoid them. 

Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days! For more information about this, message Gilly via social media or by

email: gilly@osteobiz.com

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Relying on word of mouth should not be your only way of generating business. Your marketing strategy should drive a steady amount of leads to your clinic with word of mouth and referral acting as the icing in the cake.

• Marketing should be a key focus every week and your mission should be to educate and inform your community.
  

• Many clinics are being run in a disjointed way which can lead to overwhelm. Systems and processes make your clinic work efficiently and improve the experience for the patient. 

• A key mistake clinic owners make is having an incorrect fee structure which can lead to a low income. Your fees need to be priced correctly and increase over time to represent the time and value you’re offering your patients.  

• Don’t ignore previous patients, they are valuable to you. You've done your marketing, you've increased your patient numbers and you’ve finished their treatments but that doesn’t mean your relationship ends there. They will come back and have more problems that you can solve, so stay in touch. 

BEST MOMENTS

“Referrals are nirvana, they show your loyal patients recommending your services.”

“But beware; relying solely on referrals is putting the success of your clinic in other people's hands.”

“Marketing is a critical part of any business.”

“There are thousands more people all around you within touching distance that have no idea you exist.”

“Technology is all around us. It's improving and changing all the time.“

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media