Gilly is joined by Osteobiz Mastermind mentor, clinic owner and recipient of the principal of the year award, James Ruddick. They discuss how to build the key foundations for a profitable clinic to scale. Learn the business side of a successful practice and why creating an efficient clinic with the right team and processes are able to grow into large businesses.
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KEY TAKEAWAYS
- Practitioners need to be experts in what they do and provide a world-class services. This foundation needs to be set before Osteopaths can focus on the business side of things and grow their teams.
- Often a principle of a practice is getting caught up in the daily grind of trying to firefight and keep on top of everything without thinking about what you really should be doing. Being a small business owner is 24/7 and you never really get away from it. But it is very fulfilling.
- The key foundations for a practice are really important if you’re to grow from a small to medium to large business. You need to run an efficient operation, have processes in place to onboard new staff, understand how to engage and educate your target audience whilst also asking for feedback from clients in order for you to grow.
- To grow, you go from foundations to building on top of them to building a team and to creating a community. As a result you create leverage and your practice is more efficient with staff members that know their jobs and a team that will allow you to work on your business and not stuck firefighting.
- In order to provide the best service you need your practice to generate cashflow and in order to do that, you have to have a business hat on rather than an Osteopath's hat on.
- Unfortunately there are lots of very good practices and principals who are working really hard but not getting the gains that they need to grow. To make the business flourish you have to direct all of your energy into mapping out and understanding what you’re currently doing and how you can improve on the areas of your business that will bring you more clients.
BEST MOMENTS
“As an Osteopath it’s a privilege to be helping solve peoples' pain and that’s quite commonly forgotten”
“You start to put your foot down on the accelerator when you move to online booking.”
“If you’re spending more on your business to improve and optimise the service you need to be charging more.”
“We're currently experiencing a lot of cancellations for many practices because people are a bit nervous about COVID”
“If there's a dip in business, it's not the end and It doesn't sound the death of your practice”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesse
