Welcome to episode 358 of Hit the Mic with The Stacey Harris.
All right, we're going to shift gears a little bit. I want to talk about landing pages. So often, I get emails or I'm talking to clients and they're talking about their Facebook ad's not working. One of the most common things that comes up is it's really not about the ad. The ad is killer, the targeting is killer. Everything from the ad perspective is on point.
The problem falls into that what's next category. That is generally a lot of times, not all the times, but a lot of times a landing page. Whether you're running ads to an opt in or a webinar intro or whatever that landing page is for, maybe it's even a sales page and you're running a retargeting ad, whatever it is, a lot of times the problem falls to the landing page. That's why I want to talk about some landing page best practices today.
First of all, what is a landing page, because sometimes these terms are used to represent different things. For our purposes today, a landing page is a one page on your site, meaning there's not a menu to all the other pages. There's not a bunch of links to content and things like that. It serves one purpose and that's to either get people to opt in or get people to buy or get people to get notifications for or to download something. Whatever that thing is, its job is to do that one thing. There is a singular calls action and a singular action presented as an option. That's what we're going to be referring to today when we talk landing pages.
Let's jump in on these best practices, and I want to start with something that is becoming a bigger and bigger problem. That is don't forget to be your brand on your landing page. With tools like Instapage and ClickFunnels and LeadPages and all of these great landing pages tools, we're able to create really well optimized pages, but here's the deal. You have to edit them.
I find it really easy to identify a LeadPage or ClickFunnels. Those are the two that I have the easiest times sort of spotting in the wild. The other ones definitely fall into place, and as tempting as it is to you just use that, ranks number one conversion page and dump in your information and be done, you're doing your brand a big disservice, and for a couple of reasons. Number one, there's going to be a disconnect between whatever sent me, whether that's an ad or a organic piece of content or a link someone sent me, and what I'm actually finding. If you have a totally different color scheme and the stock photos that were in there from your landing page tool, it's going to look like their brand. It's also going to look like about a million other landing pages I have encountered around the web.
Absolutely there are going to be niches where people don't realize that. They're not as familiar with landing pages as I am or a lot of other online marketers are. For any of you, and I know a large section of you are business coaches, providing services to business, you're using the same tools potentially your clients are using, which means they can tell that it's really the LeadPages brand, and it's going to ... Really, whether it's conscious or not, it's going to cause a rub. It's going to cause a discomfort. I'm not saying that this is going to be something where it's like, "Oh, my god, I don't trust this person anymore. What are they thinking?" Psychologically, that touchpoint doesn't quite land. That's why you need to be making
