Welcome to Episode 301. Our first episode since Episode 300, and the live show. If you missed the live show, well where have you been? You can catch it over at thestaceyharris.com/episode300. You can also see the sneak preview into the new website for Hit the Mic Backstage and all of that good stuff. Today, I'm so excited as a little celebratory gift to myself I upgraded the microphone. We are on the new Rode Podcaster mic today. This will be the mic moving forward on the show. Really, really excited about it, just got it earlier today. I'm really amped. It's going to be a lot of fun upgrading this new one because I'm kind of into the gear stuff. As much as I say you guys don't have to have fancy gear, it's fun to have it.
We're going to talk aboutLinkedIn Ads today. Let us jump into that.
Because it's Friday I've got three things that you must know. Today it is three things you must know about LinkedIn Ads. Here's the deal.LinkedIn Ads are well awesome, however, they don't tend to get as much attention as say Facebook Ads. For a lot of you, you're leaving some money on the table by glossing over LinkedIn Ads, especially for those of you who are working business to business, especially those of you who are looking for consulting with high-level clients off corporate speaking gigs, things like that. Health coaches who want to be a part of some of the corporate wellness plans,LinkedIn can be a great way to get in front of those types of people. I want you to pay attention toLinkedIn ads, especially this time of year we're getting ready to go into October at the end of next week. In fact, a week from today is the last day of September.
Quarter four is very much upon us. When that happens and I talked about this recently in another episode, Facebook Ads can get a little spendy and you just want more competition. Linkedin Ads, however, are not that way. When Facebook gets crowded, Linkedin is a great place to go. Again, especially if you're in the B to B space. If you're selling coaching or consulting or corporate speaking or you want to be part of a corporate wellness plan, you're trying out marketing stuff or social media stuff, whatever it is you teach and you speak about and you coach and you provide information, you provide services. I know we have a lot of freelancers who listen to this show. This is a good way to get in front of those peeps. There's a couple of things I want you to pay attention to but the first thing I want you to know this can be a really great alternative Facebook ad. One bit of pushback before I move into the second thing I get from people is that sometimes their LinkedIn Ads are a little more expensive and I'm not going to dispute that.
Sometimes Linkedin Ads you will see a higher cost per click, however, I find that those clicks convert at a higher frequency. I may be paying a little bit more for the click but when I get the click it converts. That's worth it to me. I end up making more on the back end even if I'm paying a little bit more on the front end. That's something to consider.
Number two thing I want you guys to know about Linkedin ads, just like Facebook, just like Pinterest, just like Instagram, just like Twitter, just like any kind of marketing period you need to know who you're talking to and you need to target those people from the perspective of that's goi
