Let's talk Twitter ads, because we talk a lot about Facebook ads. We talk a lot about Pinterest ads, but the reality is there are a lot of ways to invest in your marketing. There's a lot of ways to invest just in your social media marketing. Twitter ads is definitely one of them. As we go into the end of the year, especially when it comes around to the holidays, and we start thinking about ... Facebook ads are getting really really crowded. It's really good to look for other alternatives. It's really good to look for some options that are going to allow you to get in front of your audience, connect with the people you want to, but maybe connect with them in a way that's more aligned with what they're looking for when they're on that network.
Twitter is definitely a really good example of that because going to look at what are they looking for when they're here? What are they thinking about when they're here? What are they focused on when they're here? A lot time that comes down to getting the right content in front of them and that might be better to do on Twitter than it is Facebook any time of year, but especially going into the holidays. I know for me, during the holiday time starting in October, I don't run a lot of Facebook ads. In fact, November and December I don't generally run any Facebook ads, but I do take that budget and I put it over in Twitter. I put it in LinkedIn. I don't generally put it on Pinterest because you're going to run into the same distribution problems you're running into on Facebook. For me, Twitter and LinkedIn, I can maximize my budget in a big big way and drive a lot of relevant traffic to what I want to be driving them to. Whereas, it's just more difficult to do on Facebook.
In the spirit of getting ready for that now, and not later which we'll talk about in the next couple of episodes, I want to share a little bit about what you need to know about when it comes to Twitter ads. I love this stuff if you're somebody who's thinking, "I have zero Twitter ads. I don't need to listen to this episode." A lot of the things we're going to talk about today are relevant for any kind of ads you're creating. Really if you look at it big-picture, these same lessons apply to any piece of marketing you're doing. If you don't know these things, you're going to run into less than satisfactory results, we'll put it that way.
Let's jump in and talk about what these 3 things are.
#1: know your goals.
If you don't know what result you want to see from a piece of marketing, you're going to fail right from the start. Here's why, not just because you're not going to be able to get any sort of good measure of whether it was successful or not, which you're not. Not because you're going to feel like you're spending money an nothing's happening, which you will. Mostly because you can't give your audience a clear path, you can't give the consumer of the ad, or consumer of the marketing, a next step and a call-to-action if you don't know where you want them to go, what result you want from it. That really is a really critical step 1. Know your goal.
When you look at Twitter ads you can have a lot of goals. You can talk about trying to drive traffic to an opt-in. You can talk about trying to drive traffic to a sales page. You can talk about trying to increase engagement and replies. You can talk about trying to increase your following and actually grow the audience size that you have there. Those are direct goals for the ad. Yo
