Welcome to episode 365 of Hit the Mic the Stacey Harris.
Three things you need to know, September 2017 edition. It's that time of year, guys. Summer is over in the northern part of earth. Winter shoulder be coming to a close in the southern part of the earth, and it's launch time. I'm sure you guys are already getting inundated with emails about launches. I know I certainly am. I've been getting a ton of emails. Not just on promotion side of things, but potential clients and clients saying, "Hey. We want to do this in September. We don't want to do this in October, we want to do this in November," and I say, "Great. Welcome to launch season."
I wanted to talk about some launch-related things today for the three things you must know. Really, they're all kind of around Facebook and using Facebook as a tool to launch whatever it is you want to launch.
Don't just jump right in and be like, "Okay. It's launch time. Here you go." No. First of all, look at your audience as it is now. Are they engaging? Are they paying attention to you? If they're not, we need to make sure we run an engagement set of ads before we open up our ads for whatever pre-launch and launch content you have.
In fact, we talked about this in this month, we just went live on Friday, inside of Hit the Mic Backstage, we talk about a four-ad ad sequence to run to reengage a stale audience. If you are looking at launching, be sure to check that out because that really is going to be where we dive into what this four-ad sequence looks like, what these ads are, and how they really lead into your pre-launch and launch content. Check that out if this is something that's sort of hitting home for you. Be sure, be sure, be sure that you do whatever you need to do to make sure your audience is paying attention to you before you start selling them because if the first post they actually see from you in six months is an ad to buy something, it's going to be a tough sell.
On the flip side of that, the same is true for your email. If you haven't been sending any emails, make sure you start sending some content before your first email to your list is, "Hey. Here's my new program." I'm not just talking about here's a new mini-class and that mini-class is your launch content. No, I'm talking about just pure, unpitched, no-sale content. Just literal value. It's all it is because, again, if they're not used to hearing from you, if you maybe took the summer off, or the last three months off I should say, and you're like, "I should probably get back to emailing the old list-a-loo. I'll just send them this free mini-class that's going to then pitch my program. They'll all buy. They read my emails before." No.
First of all, you're going to get a massive unsubscribe, which is probably not horrible because they're cold leads, so why pay to have them on your list? On the flip side of that, they're not in a position to buy from you right now, so don't just jump in and sell. On the Facebook side of things, you want to make sure you're running some ads to reengage the audience. On the email side of things, you're going to want to make sure you're sending them some value. Be aware, if you haven't been emailing your list and you email them, even with
