This conversation around choosing your podcast topic is critical. Often, when I'm having these conversations, I'm actually not having it with people who are getting ready to launch their show, I'm having it with people who are a year into their show. It's because they're not seeing the success they want to see, they're not getting the traction they want to be getting, or they're struggling to build their plan.
They're trying to sit down and map out content that supports their sales but they get a little all over the place and they're perpetually in this, “What am I supposed to talk about on my show?” place. I think that's such an important thing to acknowledge and also manage and deal with.
When I talk about the three things you must be looking at when you're choosing your podcast topic, I'm not just looking at it from the perspective of “I'm going to launch this new show, what should it be?” but “I'm in this existing show, is it what it's supposed to be?”
We're going to talk about how important it is to be speaking about this in specifics and not generalities as we move through this. But know that this is going to be very aligned with big business questions.
If you can't answer these questions that we're going to be moving through, these three things you've got to be considering, say no to a podcast, a podcast is not right for you right now. Even if you have an existing show, pause the show.
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