Welcome to episode 355 of Hit the Mic with The Stacey Harris.
Welcome again. Today we're going to talk about growing your e-mail list, but I want to shift the conversation slightly away from tactics or strategies. If you need those and some best practices check us out in Hit the Mic Backstage. The July training, which will go up in just a couple of days, is all about best practices with your e-mail marketing, that's the place to get that. What I want to talk about today is this idea that you have to grow your list to do X, Y, Z, whether that's launching your program or building a membership site or writing your book or even launching a podcast. Some people are even saying to me, "You know, well, once I grow my e-mail list then I'll start really worrying about getting my content consistent." No, shift that perspective. What I really want to do is I want to challenge the way we think about the order in which we have to, and I'm totally doing air quotes right now, "we have to do things."
I was talking to a client recently about going wide with her message. She's had incredible success with her one-on-one coaching services and working with her amazing clients. She's done incredible things to grow her list to a small but engaged number, however they, the people who are currently on her list want one-on-one services and she's ready to take her message a bit wider to really grow her impact. We were talking on our call as I was coaching her through some online marketing stuff, and we're talking about growing her e-mail list so that someday she could do things like write a book or launch a program or whatever. It was funny, because we were talking about all these big things that she wanted to do, but we kept scaling it down to, "Well, you know, for right now I can do this and I can do X and I can do Y while I'm building my list, so that someday I can do that."
Here is the thing, guys, the reason her list right now isn't purchasing group programs or interested in those kind of things is because she hasn't built a list of people who want those things. She's built a list of her ideal clients for her one-on-one services, which is amazing, but that's not where she wants to be for her next step. Growing her list more, doing more of what she's doing to get more people on that list is not going to be hugely valuable for her, because she's going to having more of those same people, that same ideal client for one-on-one services.
That's why instead of worrying about growing your list to X, Y, Z numbers, whatever magical number is in your head, 100, 5,000, 10,000, 25,000, whatever number it is that you've decided is, again air quotes, "enough" to do the program or write the book or launch the membership or get consistent with your content or whatever it is that your end goal might be, I want to challenge you to shift that. Because if you don't know what you want to offer these people, if you don't know what you want to deliver to them it's really hard to target content to them that's going to get them to take those next steps. That's why instead I want you to build an e-mail list with purpose.
I talk a lot about the fact that I'd rather have a 100 people on my Facebook page, Twitter follower, Instagram, e-mail list, whatever it is, that are, "Yes," that are like, "I want what she's got. Let me have it. I'm all about it," than a 1,000 people who don't want anything that I'm selling. Shift that. This is what we did on the calls, when do you want to do whatever those someday things are? Let's put an actual timeline to that, because if we know we want to launch a program in ... For example, we'll bring this sort
