In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tactic, it’s only as good as the strategy behind it.
This episode of The More Profitable Podcast dismantles the myth that a podcast can't grow your audience without the aid of additional content like video. She highlights the power of discoverability through podcast platforms and search engines, emphasizing the importance of strategic optimization and positioning.
If you're ready to uncover the truth about podcasting's potential for audience growth and debunk the notion of a single magical tactic, this episode is a must-listen.
01:39 The frustrating thing I recently heard from a “YouTube expert”
03:12 The idea that podcasting is ONLY for your existing audience is fundamentally false
07:47 How this inspired our next Podcasting for Profitability roundtable
10:48 Understanding your target audience's content consumption preferences is at the core of using the right tactics
15:47 Focus on the impact, and growing your audience will happen
17:04 Align decisions with the purpose behind the content
Mentioned in Can A Podcast Grow Your Audience?
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