Welcome to episode 357 of Hit the Mic with The Stacey Harris.
I had a really interesting question sent to me through the website not too long ago, and I decided in addition to emailing this person an answer, I would bring it here, because I think several of you probably have this question. So we're going to talk about, does Twitter still matter? I have gotten a lot of pushback from people lately saying that Twitter is becoming sort of irrelevant and they're not getting traffic or they're not growing their followers, or they feel like it's a waster of time because they're just starting out there, and they don't know how to grow in any way. And so I wanted to talk about why Twitter can still totally be relevant for you, and why it might not be.
So number one, yes, Twitter overall is still currently, as of today, relevant. Like every social network, I'm sure it will come a point where it is not relevant, although I think social channels have done a better job in the last several years of finding ways to evolve. Facebook and Instagram are killer examples of this. LinkedIn, to a greater extent, is a real shining example of knowing their niche and knowing how to improve to speak to their niche. But who has evolved in a way it needed to, to keep up, so to speak? But I will say that I think everything sort of has its season, so I suspect at some point Facebook and Twitter and LinkedIn and the things of now will go away. They will be not necessarily replaced, but something will evolve to pull our attention. But for now, yes, 100% relevant.
With that said, there is not really a network that everyone has to use. It may come down to Twitter just not being some place where your community spends time. And that's okay. It may come down to Twitter being some place where your community spends a lot of time, and in which case, yes it's super relevant. So it always, always, always, when these questions come up of whether a network is for you, whether it's Twitter or LinkedIn or some network yet to be named, it comes down to: Is it relevant for your audience? Does it speak to how they consume content and where they spend their time? If it doesn't, then no, it's not super relevant for you.
Now, switching gears back to Twitter, the people who I have talked to through consults and things like that or who have come to engage our services, generally speaking, they're struggling with Twitter because they're doing something fundamentally wrong. And that's their over-automating. Now Twitter is a great and powerful place to add automation. With that said, you can't just autopilot it and expect it to drive thousands and thousands of pieces of traffic for you each and every day. It's just not the way it works. It's all about balance. I know some people who are really successful without doing any sort of automation on Twitter because it's their natural state and they enjoy that space, and they spend time there, and it works for them. I know people who automate 90% of what goes out on Twitter and they're really successful because A) they've automated really smartly, and B) they're still spending that 10% of time where they're coming in and engaging. And that's where I actually fall in.
I don't spend a ton of time day in and day out on Twitter. However, I have put tools in place to do things like send out content and engage new followers. Now when I say engage new followers, I am not, and I have to put this right at the top, I am not talk
