Welcome to Episode 361 of Hit the Mic, with The Stacey Harris.
All right, guys, I want to talk Facebook Ads today, because there are some things I would like you to know, right now. I know we're going into that time of year. It's August now, we're looking at fall launches, and end of the year promos, and things like that. And that means a lot of Facebook ads. Maybe you're even look at your list growth goals for this third quarter, and you're realizing it's gonna be over soon. Whatever it is, you want to run some Facebook ads, here are the things I want you to know, right now. We've got three things for you today.
So we haven't talked a ton about Messenger ads, here, yet, but basically, they're ads that run a lot like News Feed ads they've got the same sort of description photo layout. They run in the Messenger area, and destinations, can be, and by destinations I mean wherever they end up when they click, can be a Messenger, meaning they can click to send you a message, or the other destination can be a webpage. So, something like a landing page, something like you would do with a News Feed ad. I actually really like Messenger ads set up with destinations to send me a message, because that's the environment they're in, so it makes more sense to click out, and end up sending me a message versus sitting on a landing page. Both can be run successfully, but I like the Messenger destination in that ad format. It's worked really well for a lot of people.
So, I really like that, but the news about this is that it's now available globally, meaning we can all do it now, which is exciting. Again, these are just gonna look like News Feed ads, and I'll actually include a picture of it on the show notes, but it's gonna look photo destination, that kind of thing. It's just gonna appear in their Messenger area. So, your Messenger app on mobile, or your message area on the desktop. Cool? So, this is a really cool opportunity for you to connect with your potential audience.
Or, I really like these ads, like retargeting kind of things, meaning I put the ad in front of a custom audience made out of people who have, maybe signed up for a webinar, and this can be a followup sales sequence, meaning "If you have questions about xyz that we offered on the webinar, send us a message, and we can answer them." Or, upsells, "Hey, you joined us for let's use Hit the Mic backstage, for example, if you'd like to upgrade that, and get a jumpstart here's a way to ... you know, you can book a call with me, drop us a message, or book your time here." If I want the destination to be a landing page.
So, that can be a really cool way. I like to do that. I like Messenger ads to a warm audience, just because they recognize the face, they recognize the person, so that can be really helpful. But, I have heard, I have not seen, I have not executed, successful one to cold audience, just because I've only tested, so far, to a warm audience. But, that's how we have been utilizing them, for us and for our clients, all right?
Number two, kind of building on that, destinations matter. So I want to talk about this in two ways. Number one, I talked about, with Messenger ads, I really like to send people to message us, to a message destination because that's the environment they're in. That's something that's really valuable to think about. Where are they when they're engaging with your ad, and what's their kind of mindset, what are they thinking about? On the flip side of that, that also impacts not just what the destination is, but what the destination looks like.
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