Welcome to episode 306 of Hit the Mic with the Stacey Harris.
Real talk time, guys. How many of you are having a little bit of a tough time getting back into social media? Summer can sometimes mean we take a little time off, we slow down a little, and one of the things that can sometimes fall through is social media. Or maybe in September you launch, you hit that back-to-school vibe, launched a program, so you were feeling a little burned out, took a little time off, and now you're still trying to get back into it. You're not alone. Actually, I get this question a lot.
Today I want to talk about the three things I want you to do when it's time to get back on track with social media, because it's not bad to step back. It's not impossible to get back into it. However, a lot of times the most painful part is the stress we put on ourselves about, like, "Why isn't this done? Why am I not doing this? This has to happen and I haven't done it. I suck." Then, now you've just attached all of this negative garbage to doing it at all, and so we continue to not do anything with it. That goes longer and longer and longer, and it gets harder and harder and harder to get back into our mojo, get back into being social, get back into community building, get back into providing a real value. Yeah, magic word there, "value."
Here's what I want you to do, three things. Let's start off at the top. Number one, reevaluate what you were doing. Step back. Look at your strategy. Look at your clients. Look at who you're attracting. Look at your community. Look at your ads budget. Go through and evaluate everything. Clean house. This is something you should be doing pretty regularly anyways. I try to touch base on my strategy about once a quarter, ads budget maybe a little less than that just because it's laid out beforehand what I want to spend around launches and things like that.
Look at all of the pieces and make sure that all of the things you were doing feed your goals right now and feed your goals moving forward in the next quarter, in the next six months, however long you want to look at. I tend to look at like 12-week periods when I'm doing this evaluation because any longer than that and my brain goes blah, which is a technical term for brain-fried. I like 12 weeks. If you haven't read The 12 Week Year yet, definitely do that. We actually reviewed it over on the Biz BFFs podcast, Brandy Lawson and I, and she and I have both started using that in her businesses. It's a really cool way to break down the overwhelm, and it may help you stay more consistent on social over time because you're looking at that strategy at 12-week chunks and not, "I have to do this forever."
Again, look at your strategy. Look at what's been happening and look at what needs to be changed or executed on moving forward, because that's going to be really the difference maker for you in actually getting stuff done. Step one, reevaluate your strategy.
Number two, get started. Update your graphics. Update your bio. Update any links. I find a lot of times, especially for clients who go into maybe a post-launch lull, I call it the launch hangover, and they kind of disconnect, what I'll find is they'll hire me to come in and do a consult and I'll be looking at th
