Welcome to episode 359 of Hit the Mic with The Stacey Harris.
I'm really excited to talk about e-mail marketing today because inside of Hit the Mic Backstage right now, you'll find a full version of best practices, tips, tools, all of that stuff to grow your e-mail list and to actually use your e-mail list. Because as we're gonna talk about, it's not just about growth, it's about using it. And so you can check that out at HittheMicBackstage.com. Let's jump in on today.
So, we're gonna talk about four things today. The first being goals, and the reason we're gonna talk about goals is because literally everything else we're gonna talk about ... In fact, growing your e-mail list at all doesn't matter if you're not clear on this part. I want you to really think about why you need an e-mail list, and we talked about this a couple of weeks ago, but really, like what is the purpose of your e-mail list?
Now, I don't want you to tell me or yourself or whoever you're talking to about this because quote the money's in the list. Yes, you can monetize your list, but you still need to know how and who and why and with what and all of that stuff, and so you need to know your goals. My e-mail list absolutely has multiple goals. Ultimately, it's about getting clients, but it's not about getting one kind of client, and so ... And we're gonna talk about this a little bit later, then we have to look at things like segmentation, but that comes down to, again, knowing my goals.
I am building new e-mail funnels all the time. Great, those only work if I know the goal. Think about what the purpose of your e-mail list is, it may have multiple purposes, it probably does as far as selling different things, but you have to know what those are. I had a client recently, and we talked about this a couple weeks ago, but I had a client recently and we were having this conversation and she was talking about just growing her list, and I was like, "Great. Why?" You know, maybe you want to run a live event. Okay, and obviously you want to have people to sell that live event to, but you need to know the timeline. There's your goal. Okay, so I know I want to have this event in January and it's June right now, it's gonna be July in just a few days, I want to build the list to increase interest in that.
Awesome, now we have a goal and a timeline. We can absolutely start funneling an e-mail list towards that goal ultimately because we're providing them value. However, if it's, "I want to build an e-mail list because some day I want to do a group mastermind, a small group, high dollar, super VIP mastermind someday." Awesome, start building your list, keep building your list, and keep building your list, but now the people who joined your list let's say a year ago aren't necessarily in the same space. First of all, a lot of them might not still be in your list, but you're just building for the sake of building, and that's really where we get to our second point, which is the idea of quality over quantity.
We talked about this in probably every scenario, in fact I know for a fact we've talked about it about this, a list of 10,000 people is only valuable if they're 10,000 people who give a crap about what you're talking about. This is why we don't buy e-mail lists, this is why we don't trick people into being on our list, this is why we don't break spam laws, this is why we deliver value and we keep engaging them
