Welcome to episode 366 of Hit the Mic with The Stacey Harris.
As I talked about last week, we talked about the fact that it's a little bit launch season. People are launching. So one of the things I wanted to talk about today is what you need to do, on social, and really what you need to do about your social, before you launch something. This could be a new program. This could be a new offering. This could be a new opt in. This could be a new podcast. Whatever it is that you're launching, I want to talk about some things that I want to do in regards to your social, before you open up Facebook and say, "Hey guys I have a new XYZ, go buy it please." All right? All right.
I know, and you're going to notice a lot in these next three steps, or this one and the following two steps rather, that it sounds a lot like planning your launch. I want you to apply the same logic to your social. This is called building a social media strategy, and it's absolutely critical. So number one, build your plan. Know exactly what networks you're using, what kind of targeting your using. If you're targeting organic posts as well as your ads. What kind of content to share? When do you share? Where do you share it? How frequently do you share it? Where do you pull your other people's content from? Built that all out into a plan.
This does not have to take weeks, and months, and years. We build them for clients in the matter of about 10 days, because we're usually doing more than one, and we have other things going on. You could probably sit down and do yours in a couple of days. Maybe even a day. I'm not asking you to build out content. You're not gonna write content at this point, but what you're going to look at is, who is my audience. What are my networks? What are my types of content? The reason I want you to do this prelaunch, even if you have a general strategy in place, is now you're looking at a very specific topic.
So maybe you're launching a new podcast all about your subject, and you're gonna have really killer guests. Well, for the two weeks before the podcast launch, I would be featuring other people's content, from exclusively, those first few guests. That way, I'm getting my audience excited about hearing from this person. I'm giving my audience name recognition on whoever it is that going to be on the show. If this is a program, maybe you're building a program all around counting Macros. Maybe you're a health coach, or a personal trainer, and you are launching a program all about Macros. Great, I want to see Macro content. I want to see content about Macronutrients, Micronutrients, calculating them. I want to see content from you, and I want to see content from other sources. I want to see conversational content. So just engagement focused content, around Macros.
Maybe you are a business coach, and you have a killer sales call training coming up. It's all about executing a successful sales call. I want to hear, I went to see rather, content about sales calls. Facebook lives about sales call tips, podcasts, blog posts, guest posts, other people's content, everything is going to be around and supporting sales calls. That doesn't mean everything is gonna say, "This is how you do a sales call." But this is how sales calls make for a smoother sales process. This is the one fundamental tip to getting more sales calls. This is about doing more with sales calls. This is about best time of day to do a sales call. I don't know, whatever it is. How many sales calls do you do a day? Those kind of things. Do you see what I'm saying? It's focused, and that comes from really building a plan.
Also, really cool thing is when you build a plan, guess what, you know e
