Welcome to Episode 353 of Hit the Mic With the Stacey Harris.
I feel an intense need to sing school's out for summer right now because my mom did every year when I got out of school. The kid's officially on summer break and I am also on summer break. Now full disclosure, I'm totally working right now, however, content for the summer has been created. It's done, it's ready, it's waiting for you. It's waiting for you because I want to be able to focus on, that's right, summer stuff. Now I am totally working this summer, with the exception of a ten day trip we're taking in July. I am totally in the office.
My schedule looks different in the summer, I tend to work weekends and take days off during the week because one of the perks of our flexibility is that I don't have to try and entertain my kid when literally everyone else is trying to get their kid out of the house. We tend to go into hibernation on the weekends but it's lots of trips to the beach and Disneyland and shopping and movies and bowling and Dave and Buster's and all the things, plus a vacation in there. How do I get content out consistently? How do I deliver you guys the value that I want to deliver to you, that I want you to have available to you?
Well I plan for it, so today we're going to talk about things, how I sort of manage to get all of this done in the time constraints of running my business per usual in the spring, getting ready for summer. I do the same thing in the fall, usually in November I'm a little bit nutty because I'm getting ready to take December off. I, again full disclosure, am working this summer. We've got Backstage members, we've got management clients, we've got coaching and consulting clients, I've got spots available for strategy build if you're interested.
I've got some coaching spots available if you're interested, so I'm totally working, it just looks different and it's less hours and to make that happen I work ahead. These are the three things I do. Number one, I repurpose the crap out of my content. Meaning, we're covering things on Facebook Lives that we're covering on the podcast. We've built the system of repurposing all the time so I'm never in a place where I'm like, oh crap, I've got to get all this stuff done. Guest posts go out based on transcripts from this show. Facebook Lives are often topics straight up pulled from the show, to be honest with you and vice versa.
Sometimes I'll test something on Facebook Live and see what kind of traction it gets with you guys before I pull it in here. I'm repurposing, I'm not reinventing, I'm reusing, repackaging. The same can be done with offerings and I just, we just last month launched two new funnels, sales funnels, full disclosure, they're sales funnels, opt-in kind of things. We've got brand new Facebook ads and a brand new launch podcast training. Well guess what? Those are things that existed already. I merely repackaged them, I updated them. I made them look better, I made sure the information was on point and made sure the email sequence was better.
I improved it but I didn't reinvent it. It's not brand new, I never thought of this, I have to have a brand new idea every time. No, it's something that's been successful that I made better so it can be more successful and deliver more value so repurpose. Repurpose, repurpose, repurpose, I cannot say it enough. Literally, I could say 1,000 more times, it still wouldn't be enough. You've got to repurpose your content. Use what you've got. I'm willing to bet, there's one person who will download this episode of the show and they're going to realize that they have an opt-in they created that they've never used.
Better yet, an entire program they created and they never sold to
