Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs.
The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people are actually asking questions, raising objections, and showing you exactly what they need to hear.
In this episode of The More Profitable Podcast, I'm breaking down the three places I look for content ideas that actually convert, how using your clients' language makes your content both searchable and connectable, and why this approach trains people to be your best fit clients before they ever work with you.
1:00 - Stop asking ChatGPT to give you content ideas
2:36 - Worried about too many podcasts but copying everyone else's content
5:01 - The client who found me through search and knew exactly what I do
9:02 - Where I actually get my content ideas (three places)
9:17 - Sales call recordings give you objections and conversion content
12:14 - DMs and emails are where nurture content lives
13:59 - Content that trains people to be great clients before they hire you
16:24 - Your current clients are your best content source
19:48 - Using their language makes content searchable and connectable
23:31 - How we build content plans in Podcast Strategy Intensives
Mentioned In Stop Asking AI for Content Ideas and Look Here Instead
Rate and Review The More Profitable Podcast
Ready to stop guessing at content and start using what's already working?
The best content ideas aren't in ChatGPT or Google. They're in your sales calls, DMs, and client conversations. In a Podcast Strategy Intensive, we'll build your next 12 weeks of content by pulling from what's actually happening in your business right now. Book your Podcast Strategy Intensive.
