Welcome to episode 363 of Hit the Mic with The Stacey Harris.
It’s that time of year again. We’re mid to late August, and here’s the deal guys, launch season, it’s right around the corner. Once September hits, that like back to school vibe, a lot, a lot, a lot of people go into launch mode, and maybe, just maybe, there’s something that you would like to launch this fall. If there is, this episode is a good one to listen to, ’cause we’re going to talk about some of the ways you can start using social now to prep for that launch and some of the ways that you can support your launch through your social media efforts, both paid and organic. Cool? Cool.
So let’s first start talking about why is this important to think about now? Often times when you’re thinking about a launch or when you’re planning a launch, you get so caught up in the production of sales pages, and e-mail copy, and maybe the actual creation of whatever it is you’re launching, the program, the video series, whatever, and sometimes we forget to think about the social media. In many cases, we’ll think about, “Oh, we’re going to create this ad campaign.” Or “I hired this person to do this ad campaign.” But there’s a lot of organic stuff that we can be doing during pre-launch to get the benefits going before the launch is ready. That can be everything from re-engaging your audience on social, just putting out really engagement focused content, running ads. That it’s purely about getting comments and shares versus getting clicks to a website. To putting out more of your content that is related to what it is you’re going to be launching, so that you can Pixel those people and re-target them with ads.
Now if you don’t know what any of the words I just said meant, you need to be joining us inside of Hit the Mic Backstage, but basically what it does is when somebody visits your website, if you have a Facebook Pixel installed, you can then re-target them with ads by creating an audience based on the traffic from that Pixel. Again, if those words do not make sense, you need to be in Backstage, ’cause that’s the kind of stuff we talk about. But, it doesn’t even need to be that you’re running Facebook ads for this content.
Now, pre-launch, I do like to run Facebook ads to focus content for the sake of Pixeling those people and re-targeting them with launch sequence stuff, meaning let’s say I’m doing a launch and I’ve got this group program, and the focus of the group program is really rocking out Q4 this year. So it’s all about accountability, and business strategy, and marketing strategy, and it’s going to be just the most epic program ever. I’m totally making this up by the way. This is not something I’m offering. I’m sure someone offers a really great one. I do not. With that said, I can start creating content that speaks to that in let’s say August for before my September launch, and then run ads to a cold audience to that content. Meaning, I’m not running an opt-in to them, I’m not running sign-up and you’ll get this blog post or podcast or video or whatever it is. It’s purely a link to the podcast episode, or the blog post, or, again, whatever it is. From there, I can Pixel them. Again, if you don’t know that that is, Backstage. We can Pixel them, and then when we are ready to start running maybe ads for a webinar or for a video series, or depending on whatever your actual launch content is, we have an audience primed and ready for that kind of content. So we’re making our ask a little bit later.
So no
