Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, positioning, and consumer conversion.
Jayden unpacks what B2B buyers in retail really care about, how shelf space is earned (and lost), and why data-driven decision-making is essential at every stage of growth. Whether you're launching a new product or refreshing an existing brand, this episode offers a clear and actionable framework for turning your value proposition into retail performance.
For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
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