Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context.
Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening.
Timestamps
00:00:00 - Welcome to We Do B2B
00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience
00:01:39 - Why Trust Matters in B2B - Understanding its Core
00:04:18 - Defining Trust - The BRAVING Acronym
00:19:58 - Marketing's Role in Trust Building
00:21:26 - Aligning Sales and Marketing Strategies
00:24:26 - The Role of Leadership in Trust
00:29:41 - Fostering Long-Term Customer Relationships
00:31:08 - Growing New Zealand's B2B Marketing Community
For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.
