If you're feeling the weight of guilt and imposter syndrome when it comes to pricing your services, then you are not alone! You may already be underpricing your offerings, hoping to attract more clients, only to find yourself struggling to make ends meet. Instead of feeling confident and profitable, you may be feeling undervalued and overwhelmed by the constant need to hustle for more business. But there is a way to overcome these negative emotions and transform your pricing strategy to one that reflects the true value of your expertise.
In this episode, you will be able to:
Profit is our reward for running a business because it's a huge responsibility, investment, and risk. You deserve your reward! - Adrienne Varga
The key moments in this episode are:
00:00:02 - Introduction: Beyond the Mirror Podcast
00:01:05 - Leveraging Passion into Profit
00:03:12 - Overcoming Pricing Guilt
00:05:09 - Transformation Story: Turning $3 into $50,000
00:12:39 - Industry Standard Myth
00:17:06 - Importance of Education in Setting Prices
00:18:20 - The Purpose of Being a Business Owner
00:19:39 - The Continuous Work of a Business Owner
00:23:42 - Guilt-Free Holiday for Business Owners
00:24:59 - Recap and Future Plans
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