Rapid changes in communication technology have drastically changed the way we all work, especially those of us who work in communication. In a world where the next big things emerge faster than courses can be prepared to teach them, how are colleges working to equip the next generation of communication professionals? In this episode of Shooting the Shift, Melanie Wilt connects with a communications professor to learn how academia keeps pace with the trends reshaping the industry, and what has to be done to ensure students have the proper hard skills and soft skills needed to succeed in this ever-changing field.
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