Ever wonder why so many corporate transformations fail despite massive investments and executive support? John Rossman, former Amazon executive and bestselling author of "Big Bet Leadership," reveals a startling truth on this episode. Drawing from his experience launching Amazon's third-party marketplace and advising Fortune 100 companies, Rossman introduces his game-changing "Big Bet Vector" framework. With digital transformation accelerating, building systematic transformation capabilities isn't optional—it's survival. The cautionary tales of Boeing, Intel, Nike, and other fallen giants underscore what happens when organizations stop taking calculated risks in the right way.
Ready to transform how you lead through change? This episode delivers a masterclass in creating durable transformation in an increasingly complex business landscape. Subscribe now and share with a leader who needs to hear this message.
Episode Guest:Â John Rossman
LinkedIn: www.linkedin.com/in/john-rossman/
Website: https://bigbetsystem.com/
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