In today’s season 5 premier episode (52) of the EAT, CAPTURE, SHARE Podcast, I’m speaking with Sarah Copeland, an award-winning food writer, photographer and cookbook author, known on instagram as Edible Living. We chat about how to develop a career in food, what it was like working for Oprah, how to write great cookbooks and lots more. Here’s what else you can expect from today’s episode….
- Sarah introduces herself
- Sarah shares how she developed a career in food
- Sarah talks about her journey from working at Oprah magazine, to a chance encounter that led to the start of her cookbook writing career
- Sarah notes how the concept of her first cookbook was developed
- Sarah and I discuss what it’s really like writing a book
- Sarah explains how creating recipes and photography for a book is completely different than creating recipes for a blog or social media
- Sarah explains how she comes up with fresh new recipes and how she stays inspired
- Sarah shares the number one thing she avoids when she’s nurturing a new creative idea
- Sarah outlines her recipe development process
- We discuss what distinguishes excellent cookbooks from mediocre ones
- Sarah talks about how she deals with copycats
- Sarah explains how she selects recipes for her cookbooks
- Sarah’s first cookbook sold more than 200,000 copies and she shares what she learned from writing a run-away success like that
- We explore whether it’s always the best idea to photograph your own cookbook
- We chat about what role social media plays in ‘success’ within the food world
- We both open up about the pressure we feel to grow a following on social media
- Sarah outlines how she balances her ambition with the needs of her young family
- Sarah explains how she curates her instagram stories and why she enjoys it more than the instagram grid itself
- Sarah shares how she got a show on the Food Network Cooking App
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