Ever wondered how passion can turn into a successful business venture? Today's guest, Stephanie Lichtenstein, founder of Micro Media Marketing, lets you in on her fourteen-year journey filled with growth, opportunities, challenges, and triumphs.
With the same exuberance that made her take her first steps into the digital marketing scene over a decade ago, Stephanie recounts her inspiring entrepreneurial journey. From launching her agency in the heart of New York to sharing office space with the renowned Gary Vaynerchuk at VaynerMedia, she reveals how she built a resilient team that shares her love for social media. As someone who has worked with giants like HarperCollins, Hubbell, and Colliers International, Stephanie's insights into focusing on diverse industries, particularly fashion, beauty, and home décor e-commerce brands, are invaluable.
Stephanie delivers a candid narration of her experiences, including staying positive during recessions and understanding the importance of networking both online and offline. Her advice about saving for a rainy day and offering flexible options for clients is practical and a must-listen for any fresh business owner. Stephanie also sheds light on how she expanded her business through strategic partnerships and collaborations. So, gear up as Stephanie Lichtenstein takes you on a tour of her entrepreneurial world that's as thrilling as it is informative.
About Stephanie Lichtenstein and Micro Media Marketing
Stephanie Lichtenstein is the President and Founder of Micro Media Marketing. Stephanie’s passion for social media is contagious, it has led her to work with SMB to Fortune 500 companies such as HarperCollins, Hubbell, and Colliers International. 14 years ago she launched Micro Media with a dream in New York City working out of borrowed office space from Gary Vaynerchuck's Vaynermedia offices, she is now headquartered in Miami with team members throughout the US including in Chicago. Since then, Stephanie never looked back on her dream to share her passion for social media with online businesses and brands. Her biggest achievement is growing brands along with her team of women and stay-at-home moms specializing in the home decor space and spaces that speak to a woman audience.
Be sure to also check out these amazing resources Stephanie recommends:
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