“Complexity is the enemy of execution.”
Social media is often perceived as a highlight reel full of society’s best moments - but, it doesn’t have to be. Social media is a tool for us to connect, and we can use these platforms to share unique, helpful, authentic content if that’s how we want to market our brands. We can decide how to weave our story together, share it, and have people remember it.
Your brand is who you are intrinsically as a person, in all parts of life. Marketing is how you share who you are and what you do. When we start to figure out our brand and how to market it, there are some common myths we often tell ourselves:
With these myths running through our minds, it’s daunting to try and start putting ourselves out there. To help us build confidence and become comfortable, Karen explains the thought cycle for the marketable musician and the MEDIA acronym. When making content, we want it to be Manageable, Engaging, Direct, Interesting, and Actionable.
We can also call upon the phenomenon of recognition and recall when talking about social media. If we show up consistently with our MEDIA content, people will remember us and our brand. First impressions are really important, but we also want to think about longevity: we want to get asked back to the gig, we want people to want to learn more, and we want our authenticity to resonate so it can stick with our audience.
When we talk about the psychology of social media, we of course also have to touch on the importance of our own consumption. It is more than okay, and actually recommended, to put some boundaries on what we see on our feeds. We need to preserve ourselves so we can be authentic in our lives and our brands.
