“Put your ego at the door and tell people what it is that you’re doing.”
Social media is an opportunity to get to know musicians as more than just musicians. Sometimes we have points of hesitation about being performative or posting things beyond our music, since it’s our main point of focus, but we want to document our lives - not just our careers! This episode, we’re here to offer you an outside perspective to see how reality looks from a different angle, more specifically, from a non-musician.
We’re starting this “Perspectives with Jennifer Cubides” series with our amazing KCA project manager (and elementary school teacher, dog mom, awesome person) to offer insights into the music industry that might not be so clear when we’re deep within it ourselves. Having Jen on the KCA team has been pivotal for the agency in reimagining presentations, social media, photography, and overall brand. This episode, Jen and Karen talk candidly about social media and how it looks from a non-musician’s side of things.
“I feel like as musicians, we cater to other musicians. These people are not necessarily hiring us / it’s not the entire point.”
Social media is more than just a marketing tool for your career - it’s a documentation of your life. We want to know about the people behind the music, and social media can be a candid and authentic way to get there. Making sure our message comes across is the most important thing - try batching your content a week in advance with a thought in mind of what you want to share and how you’re going to share it to ensure that you’re putting out consistent, digestible, organized, and authentic content. Give clarity to allow your audience to be there for you, to show up, to support you, and to cheer you on.
Don’t shy away from normal life! Pull from different content buckets and cycle through them. For example, at KCA, some of our content buckets are education, Aldo and Reina, and moving our bodies. Having these content buckets makes it easier to plan/batch content and to establish what our brand really is.
