“Your website is your business card to the world.”
We promise that whoever you are, wherever you are in your career, and whatever you do, you’re in the market for a website. Websites let us tell people who we are, what we do, and how to get in touch with us, and we have full control over how they see this content. This episode, we’re learning about website creation from a non-musician’s perspective to shed some insight into what to include in your website, how to cater your website to your audience, and the importance of having a multi-faceted platform for your brand.
Having your website be professional and sophisticated is important. You want people to hire you. One crucial thing to remember with any aspect of your brand, though, is that you’re not just a musician - you’re human, too! Include some candid photos, and some information about what else you do beyond the music industry at the end of your bio. We want to be able to see your personality shine through so we can get to know who you really are.
With that, your photography sets the tone for your website. Collaborate with a photographer you admire, tell them your vision, and work together to create it (that's what we did!). Then take your next step into creating a platform for your particular audience, and let your true self come through.
