“The world needs what you have to give. You have nothing to prove and so much to offer.”
A sense of normalcy in performing is returning! With that, recitals are starting to pop up, and the last thing you want to worry about is your social media or marketing plan. This episode, host Karen Cubides talks all things recital marketing, focusing on authenticity, clarity, intentionality, and going in with a plan.
“Everything about social media is 60% strategy, 20% aesthetic, and 20% energy. It really boils down to ‘Can we be consistent about this?’, ‘What is the strategy behind this?’, ‘What are we trying to do?’”
We need our strategy to be authentic and intentional. If we plan ahead of time, we can really hone in on what type of promotions we want to do and what type of content we want to create for our brand. If you formulate a social media calendar around this strategy, you’ll actually post. If we don’t plan ahead of time with graphics, captions, etc., social media and marketing become the lowest priority ever (because doing a recital is pressure enough). With that, plan to have clarity around your marketing: call it what it is so we know what we’re looking at, and we can make time to be there!
Focus on what matters to you. Have clear call to action so we can cheer you on. Take advantage of capturing these moments to help build your creative portfolio, whether it be content leading up to the recital or video snippets after the fact. Tune in wherever you listen to podcasts for more on recital marketing and social media plans!
