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“Particularly musicians have so many talents and so many things to really capitalize on, and I think if we’re going to get anything out of this pandemic, it’s the fact that you can make money in so many different ways without even having to come in contact with anyone.” 

Lots of innovation has hit the industry during the pandemic, and with this, we’re redefining what it means to be a musician. As we stretch the bounds of our creative careers, there’s a lot of unchartered territory that needs clarity that we oftentimes dismiss. This episode, we’re continuing our Non-Musician Perspectives series with KCA project manager Jennifer Cubides to talk about 5 mistakes entrepreneurs make in the music industry, with emphasis on clarity: 

  1. Lack of clarity in the product or service that you’re offering 
  2. Lack of clarity in pricing and what that’s going to get me 
  3. Contracts 
  4. Communicate the scope of the project 
  5. Lack of boundaries around personal investment in projects 

With this clarity, we can preserve ourselves and our projects to make the best creations and collaborations we can.