In this episode, host Karen Cubides invites Sam Lane, the Director of Sales and Marketing at S.E. Shires Co., onto the show to talk about her experiences as a musician, entrepreneur, and marketing expert for one of the top brass instrument manufacturers in the world, the S.E. Shires Company. Sam brings her myriad experiences as a professional musician and businesswoman to her roles at Shires, leading the marketing campaigns, collecting data from performers and customers around the world, and fitting musicians to custom trumpets, trombones, and euphoniums in-house. She hints at some of the exciting research and development happening in the workshop, what it’s like to work with some of the music industry’s leading artists, navigating her shift in professional identities, how being a mother made her even better at her job, adapting to the market in a pandemic, and the incredible pivot that Shires made from bankruptcy to being the leader in the market.
Tune in wherever you listen to podcasts to learn more about Sam, the amazing team at Shires, and the exciting work they’re up to. https://www.seshires.com/
