“Allow yourself to trust the person you’re working with, to ask all the questions, to have clarity of scope of work, but then also to really let them [the creative] do their job.”
A lot of being a musician is your brand. Websites, photos, videos, and any other sort of outsourcing and collaboration with a creative can be intimidating, especially in trusting another creative with your own brand concept. In this episode, Karen breaks down four recommendations for working with creatives:
1. Do your research on the person – do they align with you?
2. Meet them if you can – is there good creative energy?
3. Have a contract and a very clear definition of what the work is
4. Let them do their job
With these recommendations, Karen speaks to her own collaborations for her rebrand and agency services to shape the scenario of these endeavors – helping to clarify the collaboration between the creative and the musician.
