Never Been Promoted Podcast with Thomas Helfrich
Michael Hartmann, founder of Hartmann Advisory Group, shares his journey in the marketing operations space. With a passion for coaching new managers and optimizing marketing processes, Michael discusses how businesses can improve efficiency, reduce costs, and drive profitability through better operations and data utilization.
About Michael Hartmann:
Michael Hartmann is the founder and principal of Hartmann Advisory Group, a consulting firm focused on marketing operations leadership, change management, and coaching for aspiring and new managers. He is also the co-host of the OpsCast podcast, where he explores the nuances of marketing operations and shares actionable insights for professionals in the field.
In this episode, Thomas and Michael discuss:
- The Role of Marketing Operations
Michael breaks down marketing operations into three key areas: campaign processes, technology management, and analytics. He emphasizes the importance of aligning these functions to improve marketing effectiveness and achieve business goals. - Coaching New Managers
Michael shares his experiences coaching first-time managers, helping them navigate the challenges of leadership. He provides insights on building trust, managing teams effectively, and having difficult conversations—skills that are critical for any manager’s success. - Lessons from Starting a Business During COVID
Michael reflects on starting his consulting business during the pandemic and how it pushed him to overcome initial fears. He highlights the value of diversifying income streams and shares advice for those hesitant to take the leap into entrepreneurship.
Key Takeaways:
- Efficiency Through Marketing Operations
Michael explains how businesses can reduce costs and increase revenue by optimizing marketing operations. This includes streamlining approval processes, prioritizing high-impact activities, and utilizing data to identify patterns and improve decision-making. - Building Confidence in Leadership
Michael emphasizes the importance of coaching new managers to understand their teams and focus on relationship-building. By prioritizing trust and alignment, managers can lead more effectively and avoid common pitfalls. - The Value of Resilience and Self-Belief
Reflecting on his own journey, Michael encourages aspiring entrepreneurs to push past self-doubt and take actionable steps toward their goals. He highlights that the fears of starting a business are often more daunting than the reality.
"Marketing operations isn’t about right or wrong; it’s about finding the trade-offs that align with your business goals." — Michael Hartmann
CONNECT WITH MICHAEL HARTMANN:
Website: https://marketingops.com/ | https://www.hartmannadvisors.com/
LinkedIn:https://www.linkedin.com/in/michaelhartmanndfw/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko |
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