Never Been Promoted Podcast with Thomas Helfrich
Laura Betterly joins the podcast to discuss her impressive career in marketing, from her pioneering efforts in digital advertising to her recent work leveraging AI for business transformation. Known for her witty humor and practical approach, Laura shares insights on how AI can save time, improve efficiency, and empower businesses to grow.
About Laura Betterly:
Laura Betterly is a marketing veteran with decades of experience in digital advertising, email marketing, and now AI integration. As the founder of Yada Yada Marketing and Yada Yada AI, Laura focuses on automating processes, driving leads, and creating innovative solutions for businesses of all sizes. She has also collaborated with Kevin Harrington of Shark Tank on Boom America.
In this episode, Thomas and Laura discuss:
- The Evolution of Marketing
Laura reflects on her journey from launching PCDJ, the first dual MP3 player for DJs, to becoming a renowned email marketer and AI advocate. Her experience highlights the importance of staying ahead of industry trends and adapting to new technologies to remain relevant. - Leveraging AI to Save Time
Laura shares how AI has become her smartest assistant, helping her generate client proposals, edit content, and automate workflows. By training AI to match her voice and style, she has significantly reduced her workload while maintaining high-quality output. - AI’s Role in Small and Medium-Sized Businesses
Laura explains how AI can be a game-changer for companies generating under $10 million annually. From automating customer service to creating marketing campaigns, she outlines practical applications of AI that deliver immediate value without requiring extensive resources.
Key Takeaways:
- Automation Meets Authenticity
Laura emphasizes that AI should augment human creativity, not replace it. She shares how businesses can automate repetitive tasks while maintaining a personal touch, ensuring that their brand voice remains authentic and relatable. - Critical Thinking in the Age of AI
With AI’s growing influence, Laura highlights the need for fact-checking and ethical use. Tools like Perplexity AI offer citations, enabling users to verify information and ensure accuracy in their work. - AI as a Time Creator
Laura believes time is a business owner’s most valuable asset. By leveraging AI to handle routine tasks, entrepreneurs can focus on strategic growth and personal development, ultimately enhancing their business and quality of life.
"AI is the smartest assistant you'll ever have—it saves time and lets you focus on what truly matters." — Laura Betterly
CONNECT WITH LAURA BETTERLY:
Website:https://yadayadamarketing.com/ | https://laurabetterly.com/
LinkedIn: https://www.linkedin.com/in/laurabetterly/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.
Support the show
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
