Description

Never Been Promoted Podcast with Thomas Helfrich

Sarah Berchild, founder of Purpose Design, shares her remarkable journey of resilience and transformation, from overcoming personal challenges to building a purpose-driven company. Sarah’s mission to tackle global warming and advance women’s rights shines through as she discusses creating meaningful user experiences for innovative products.

About Sarah Berchild:

Sarah Berchild is the founder of Purpose Design, a company dedicated to crafting user experiences for entrepreneurs and businesses focused on environmental sustainability and women’s empowerment. Drawing from her background in design and user experience (UX), Sarah helps companies bring impactful ideas to life through research-driven and customer-focused methodologies.

In this episode, Thomas and Sarah discuss:

• Purpose-Driven Entrepreneurship
  Sarah shares how a life-changing health scare inspired her to start Purpose Design, focusing on creating products and services that align with sustainability and gender equality.
• The Importance of User Experience (UX)
  Sarah explains the role of UX in designing holistic customer experiences. She emphasizes the importance of understanding customer pain points and iterating on feedback to create impactful and market-ready solutions.
• Supporting Female-Centric Products
  Sarah highlights the unique challenges and opportunities in designing products specifically for women. She shares her vision of empowering female entrepreneurs and addressing gaps in markets for women-focused solutions.

Key Takeaways:

• Turning Challenges into Opportunities
  Sarah recounts how a near-death experience reshaped her perspective, leading her to dedicate her work to causes bigger than herself. This pivotal moment became the foundation of her mission-driven company.
• Leveraging UX for Business Success
  Through her work at Purpose Design, Sarah demonstrates how UX principles like iterative testing and customer feedback can help entrepreneurs avoid costly mistakes and create products that resonate with their audience.
• Building a Support Network
  Sarah underscores the value of reaching out for mentorship and resources. She highlights organizations like the SBA and SBDC that provide free support to entrepreneurs, helping them navigate areas like financing, legal matters, and market strategy.

"You cannot be competitive in the business world if you don’t know how to speak the language of business." — Sarah Berchild

CONNECT WITH SARAH BERCHILD:

Website: https://www.purpose-design.co/
LinkedIn: https://www.linkedin.com/in/sarahberchild/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube:

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