Description

Never Been Promoted Podcast with Thomas Helfrich

Sean McKnight, founder of The Original Flip Flap, joins the podcast to share his entrepreneurial journey, from being a musician to creating an innovative product that turns any flip-flop into a more secure and functional sandal. Sean discusses the challenges of product development, marketing, and scaling a business while navigating the ups and downs of entrepreneurship.

About Sean McKnight:

Sean McKnight is the founder of The Original Flip Flap, a company that produces a patented silicone back strap designed to keep flip-flops on your feet during activities like tubing, fishing, camping, and festivals. Sean’s journey from being a musician to a product creator showcases resilience, creativity, and problem-solving in the world of entrepreneurship.

In this episode, Thomas and Sean discuss:

• The Origin of The Flip Flap
  Sean explains how frustration with flip-flops falling off led him to create a simple but effective back strap. After years of trial and error with different materials and designs, he finally developed a product that solves the problem.
• The Realities of Product Development
  Bringing a product to life isn’t easy. Sean shares the years-long process of prototyping, testing, and refining his product, from 3D printing molds to experimenting with different types of silicone.
• Marketing and Scaling Challenges
  Sean discusses his approach to marketing, including working with influencers, targeting music festivals, and attempting to break into the promotional products industry. He also highlights the difficulties of communicating the value of a new product to potential customers.

Key Takeaways:

• The Best Products Solve a Simple Problem
  A great product doesn’t need to be complicated—if it addresses a common frustration, people will buy it.
• Prototyping is a Long but Necessary Process
  Bringing a product to market requires patience, as the design process involves multiple iterations before getting it right.
• Finding the Right Market is Crucial
  While festival-goers are a natural fit for The Flip Flap, Sean is also exploring other markets, such as theme parks and outdoor enthusiasts, to expand his business.

"Entrepreneurship is about taking risks, failing forward, and learning as you go." — Sean McKnight

CONNECT WITH SEAN MCKNIGHT:

Website: https://theoriginalflipflap.com/
LinkedIn: https://www.linkedin.com/in/sean-mcknight-214199197/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/

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