Never Been Promoted Podcast with Thomas Helfrich
Reagan Hatch shares her journey into entrepreneurship and her experience co-founding CannaSite, a company specializing in building websites for the cannabis industry. She dives into the challenges of running a business in an evolving market while overcoming societal stigma and personal doubt, showing how she’s helping cannabis businesses thrive online.
About Reagan Hatch:
Reagan Hatch is the co-founder of CannaSite, a digital agency focused on building high-converting websites for cannabis businesses. With a background in business development and sales, Reagan has leveraged her expertise to carve out a niche in the cannabis industry, despite the unique legal challenges and misconceptions surrounding the market.
In this episode, Thomas and Reagan discuss:
- Faith in Entrepreneurship
Reagan opens up about the difficulties of gaining support for her cannabis-focused business in a conservative community. She shares how she had to overcome doubt from family and friends while staying committed to her vision. - Building Cannabis Websites that Convert
Reagan provides insights into the critical elements that make a website successful, especially in a market where advertising is restricted. She discusses the importance of owning your platform, optimizing for user experience, and continuously improving to maintain a competitive edge. - Navigating Industry Stigma
Reagan talks about the challenges of working in an industry that is still federally illegal in the U.S. and how this stigma affects her business. She shares how she's learning to block out the noise and focus on building a successful company in a niche she’s passionate about.
Key Takeaways:
- Owning Your Platform is Key
Reagan emphasizes that businesses in the cannabis industry must own their website since external platforms, like social media, can be unreliable due to shifting policies. A well-built WordPress site, optimized for SEO and user experience, is the foundation of any strong online presence. - Websites are Not Set-and-Forget
One of the biggest mistakes businesses make is launching a website and then forgetting about it. Reagan stresses that a website needs continuous attention and updates to stay relevant and convert visitors into clients. - Overcoming Personal and Professional Challenges
Reagan shares how her background growing up in a conservative Texas town affected the reception of her business. Despite this, she has continued to push forward, using her voice and her company to promote change and challenge outdated perspectives on cannabis.
"I took this bet on myself, and I ignored the naysayers. That’s what I’m going to be most proud of." — Reagan Hatch
CONNECT WITH REAGAN HATCH:
Website: https://cannasite.com/
LinkedIn: https://www.linkedin.com/in/reagan-mcelroy-hatch/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://w
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