Interested in being a guest? Email us at admin@evankirstel.com
Most brands pay again and again to win back customers they already won. We wanted to fix that. In this candid conversation with Sandeep Menon Co-Founder Auxia we unpack how an agentic AI platform can sit on top of rich first-party data and finally make it work: autonomous decisions about timing, creative, channel, and offer that meet people at the right moment across web, app, and owned media. No more brittle, rules-based journeys that spam everyone. Think continuous learning, clear objectives, and experiences that build trust.
We talk through the reality of today’s martech sprawl and why so many marketers feel like systems integrators. Sandeep shares a practical model for role compression, where a suite of agents handles the repetitive work and analysts’ chores, while the human team sets goals, brand guardrails, and strategy. He breaks down the “reacquisition treadmill” and why acquisition gets the spotlight while retention gets sidelined, even though the biggest gains often come from deepening relationships with people who already converted.
You’ll hear a tangible story: a large C2C marketplace used cross-category nudges to move fashion buyers into electronics, driving an 84% lift in customer lifetime value. We dig into how the decision agent and analyst agent work together, how marketers can query outcomes in plain language, and why the next two years of AI—especially improved reasoning—will reward teams that measure success by revenue impact, not pilot buzz. If you’re ready to turn first-party data into loyalty instead of noise, this one’s for you.
If you enjoyed this conversation, follow the show, share it with a colleague who lives in lifecycle or growth, and leave a quick review so others can find it.
More at https://linktr.ee/EvanKirstel
