FREE COURSE: OVERCOMING THE HURDLES
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SHOW QUOTES
“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.”
“So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”
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SHOW NOTES
All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.
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WE CHAT ABOUT
Aaron's story
Amazing flavour combinations
A late-found love of food
International seasonality
Stewed cherry & coffee
Replicating red wine
Made for food?
Aaron, ADHD & alcohol
Hospitality (it's in the name)
Australia, the UK & the US
The NON stopper!
Online and on-trade
What's next for NON?
Parenting while building a brand
The BBQ-Q (& AF draught in Aus)
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TRY NON - uk.non.world // @non.world
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WE ALSO TALK ABOUT:
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