FREE COURSE: OVERCOMING THE HURDLES
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SHOW QUOTES
“You cannot buy premiumisation, in my view.”
“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”
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SHOW SUMMARY
Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.
In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.
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WE CHAT ABOUT
0:00 Coming up...
3:01 Paul's story
8:12 Being the best in the world
16:40 Naturally alcohol-free
23:11 Production volatility
25:39 Changing behaviours
29:39 Demanding quality
35:06 Premiumisation in low & no
43:22 Moving forward with caution
46:37 Wild Idol flavour profile
54:33 The BBQ-Q
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TRY WILD IDOL // @WILDIDOL.OFFICIAL
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WE ALSO TALK ABOUT:
Guinness 0.0*
£109 sparkling wine (French Bloom)
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