FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES
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SHOW QUOTES
“I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.”
“I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”
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SHOW SUMMARY
DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.
In this episode, CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity.
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WE CHAT ABOUT
0:00 Coming up...
1:54 Damian's story
7:48 Moderation & inclusivity
10:55 Drinking responsibly
15:13 DioniLife
20:40 Changing tastes
24:25 Mash Gang beers
33:22 Gateway drinks?
39:39 What's to come from DioniLife?
45:47 The BBQ-Q
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LINKS
MASH GANG // @MASH__GANG // DAMIAN.MCKINNEY@DIONILIFE.COM
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WE ALSO TALK ABOUT:
Big Drop*
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#24 Going international with Big Drop Brewing co-founder Rob Fink
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